Orange is both aware of its social responsibilities and acts upon
Lausanne (ots) - For Orange the main focus is on people. That is
why Orange is introducing a worldwide Corporate Social Responsibility
Programme. The aim of the programme is to be aware of its social
responsibilities as a company and thus to contribute towards a
sustainable development of society. Orange UK, Orange France and
Orange Switzerland in Lausanne will be taking part in the pilot
project. Orange is the first Swiss telecommunications operator to
join the Philias network, which brings together socially aware,
responsible companies and organisations.
Orange has now been operating in the Swiss market for a good three
years. During this time the mobile operator has proved that
profitability and social responsibility are not mutually exclusive.
Quite the contrary in fact. Through a range of partnerships (such as
with UNICEF or the Zurich Opera) and projects (such as the working
group for environmental issues) Orange has already been living and
working according to the principles of Corporate Social
Responsibility (CSR) for some time. Thanks to these commitments
Orange Communications SA will be playing a leading role in the Orange
Group's worldwide CSR programme.
The next steps
Orange has created a full-time post for Corporate Social
Responsibility in Zurich. Gianluca Galdenzi is responsible for the
CSR programme in Switzerland. He will be supported in his demanding
role by a working group made up of representatives from the widest
possible range of Orange's activities.
"The work group is focused on the collection of key performance
indicators and the development of a structured stakeholders
dialogue", explains Gianluca Galdenzi. "This is a pre-requisite for
the definition of the next steps and the achievement of our goals in
"The Orange Group will publish shortly our new Business
Principles, that will be the basis of our activities worldwide"
continues Galdenzi. "The next step will be the publication of our
first CSR Report, which will also allow us to identify projects and
activities that may best suit our objectives:
- Support activities focused on communications (as our sector of
operations), that help people to participate more fully in society.
We also wish to put our technologies at disposal for this purpose,
- Develop new collaboration opportunities with NGOs and public
bodies, based on the "Public Private Partnerships" scheme recently
highlighted by the Johannesburg World Summit.
- Identify new opportunities in area where we are already active
(like education and culture), and also in additional sectors. This in
order to combine business development and social growth, and
integrate CSR within our business strategy.
The Philias Foundation
Philias (www.philias.ch) is both the network for socially
responsible companies in Switzerland and the platform for exchanging
ideas and experiences with public institutions and non-profit
organisations. 20 companies currently belong to the network; now with
Orange that makes 21. Philias
- promotes new approaches to social commitment,
- supports exchanges of experience,
- develops pilot programmes,
- supports companies that want to carry out a thorough analysis of
their role in society,
- promotes dialogue between companies and their partners to
ensure that social responsibility becomes a key issue,
- publishes a yearly report listing all the projects and actions
that have been completed or are planned by members.
www.orange.ch more on Orange's partnerships and projects
www.philias.ch more on the Philias Foundation
www.worldcsr.com more on Corporate Social Responsibility
ots Originaltext: Orange Communications SA
Orange Communications SA
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Case postale 455
CH-1000 Lausanne 30 Grey
Therese Wenger, Media Relations