Barcelona, Spain (ots/PRNewswire)
- Orange is today
launching two new and exclusive Orange Homescreen developments,
Orange Gestures and Orange Live Wallpapers, for Android
smartphones. Orange Gestures provides 27 designs which users can
assign to an action or application, such as speed dialling, sending a
text to a specific contact or launching a weather widget or a game.
There is no need to scroll, search or click through multiple steps in
order to launch an application or more importantly, an action within
For example, if Rachel texts her best friend Alison frequently,
once a gesture is assigned to this action Rachel can draw a square,
which launches a text to Alison; alternatively, drawing a heart will
automatically enable Bob to phone his wife, without having to access
his phone screen or address book.
For the first time, Orange Live Wallpapers have taken the concept
of 'live' wallpapers one step further by integrating the actual
functionality of a specific application into the dynamic aesthetic of
the wallpaper design itself, making them much smarter than standard
designs. The first of these 'smart' wallpapers to launch in Q2 2011
is Orange Candles, a photorealistic candle that burns down in six
stages, giving a true indication of battery life. The design is
also reactive; the flame flickers as a user scrolls from left to
right. Five more designs will be rolled out across Orange Android
Signature smartphones in 2011, allowing customers to choose a
homescreen experience that matches their style and needs.
Yves Maitre, senior vice president, Orange Group Devices and
Mobile Multimedia, said, "We are continually looking at ways to bring
added value to our customers through the Orange Homescreen, offering
simple, differentiating services and improved functionality. The
homescreen plays a fundamental role in our Signature strategy,
introducing both new and relevant Orange and third party services to
our customers. Orange Gestures and Orange Live Wallpapers are our
latest offerings to harness the innovation capabilities of the
Android platform on our Signature phones. We make sure every pixel
counts in order to deliver Orange customers with a sophisticated,
stylish and simple experience."
Yves Christol, Head of the Advanced Software Center for Devices,
Orange Labs, added, "Ultimately this experience must be totally
useful as well - whether that's quickly being able to tell how much
battery you have, or using a familiar gesture to call your closest
friend. Our latest customer-centric innovation demonstrates perfectly
how Orange has a role as a digital coach, helping our customers get
the most from their devices and services."
Orange Gestures and Live Wallpapers will be available on all new
Orange Android Signature smartphones across the Orange footprint from
Q2 2011. Orange will showcase both these innovations at Mobile World
Congress 2011. Visit the Orange Mobile World Congress stand at CY07.
Images are available on request.
 Excluding HTC Android smartphones, which will offer Orange
Smart Wallpapers only
 State 1: 80 - 100%, State 2: 60 - 79%, State 3: 40 - 59%,
State 4: 30 - 36%, State 5: 10 - 19%, State 6: 1 - 9%
ots Originaltext: Orange
Im Internet recherchierbar: http://www.presseportal.ch
CONTACT: Contacts: Nicole