Zürich (ots) - Seit zwei Jahren präsentiert die Werbewoche in jeder gedruckten Ausgabe Schweizer ...
Switzerland in pole position
Zurich (ots) - World Formula One champion Michael Schumacher has pulled out all the stops for Switzerland. The Aletsch region with its breathtaking world of glaciers formed the backdrop for a different kind of photo session. Leading Swiss photographer Michel Comte was called in to take the first shots as part of a remarkable image presentation.
The Aletsch region, one of the world's most impressive mountain landscapes, provided the setting for a photo session with world champion Michael Schumacher on Tuesday, 30 October 2001. Leading Swiss photographer Michel Comte was on hand to take the first shots as part of a wonderful image presentation. During his career, Michel Comte has photographed top personalities, including Tina Turner, Madonna and, of course, Michael Schumacher.
Out of a conviction for his adopted home, Michael Schumacher pulled out all the stops for no fees and had a great time. The racing driver's affinity with nature and personal charisma sent out a positive message during a particularly testing period for Switzerland.
During UNO's forthcoming International Year of Mountains, Switzerland Tourism will be promoting Switzerland's nature and mountain experience. As a top sports personality, Michael Schumacher conveys a fresh, modern and dynamic picture of Switzerland that will appeal to people of all ages. The photographs will create a lasting impression and enhance the country's image as a unique mountain holiday destination. 'In Switzerland, I find the peace and relaxation I need', says Michael Schumacher. 'My family and I love nature. We feel secure here and are very well looked after.'
'We're thrilled and also extremely proud that, with this appearance, Michael Schumacher will be conveying pictures of Switzerland to the world in his winning way', adds a delighted Jürg Schmid, manager of Switzerland Tourism. 'At this moment in time, we greatly appreciate the support.'
You can find information on the photo-session backdrop (Aletsch region in the Wallis canton) as well as up-to-date information on the photo shots with Michael Schumacher at www.MySwitzerland.com.
Contact: Daniela Gren-Bär Head of Corporate Communications/Media Tel. +41 1 288 12 70 E-mail: email@example.com