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EANS-Adhoc: Valora Holding AG
Valora Retail to double the size of its outlet network in Germany

  ad-hoc disclosure transmitted by euro adhoc with the aim of a Europe-wide
  distribution. The issuer is solely responsible for the content of this
  announcement.
Valora Retail to double the size of its outlet network in Germany
01.07.2010
Valora Retail to double the size of its outlet network in Germany
- Expansion of non-travel retail market presence
- Focus on core markets maintained
With effect from October 1, 2010, Valora Retail will acquire tabacon 
Franchise GmbH & Co. KG, one of Germany´s leading tobacco product 
retailers, with a network of some 180 outlets. This will boost Valora
Retail´s German outlet network to 380 units, making the division 
Germany´s second-largest small outlet retailer. The newly acquired 
units, which cover the whole of Germany, are mostly located in front 
of the checkout counters of large-scale retail sites (Kaufland, 
Metro, Rewe) and in shopping centres. The majority of the new outlets
are operated on a franchise basis.
Expanded market presence and platform for non-travel retail growth
The acquisition of tabacon Franchise GmbH & Co. KG will raise the 
number of Valora Retail´s non-travel retail outlets in Germany to 
202, thus strengthening the division´s presence in city-centre 
locations. By integrating the staff currently working in the new 
outlets, Valora is also acquiring an established, smoothly running 
franchise model, thus opening up major opportunities in the 
non-travel retail sector. Synergies in product ranges, costs and, 
most notably, purchasing further enhance the potential of this 
acquisition. The new outlets will continue to be supplied by 
Presse-Grosso, Germany´s press wholesaling association.
Focus on core markets maintained
Currently, Valora Retail operates 200 outlets in Germany, with 2009 
sales of CHF 300 million. With its 178 travel retail units located at
German railway stations and airports, Valora is already Germany´s 
market leader in railway station bookselling. Based on the franchise 
model operating at the newly acquired sites, Valora expects 
commission fees to increase its revenues significantly. Subject to 
approval by the Bundeskartellamt, Germany´s independent competition 
authority, Valora will, with effect from October 1, 2010, operate a 
total of some 380 small outlet retail units in Germany. In tabacon 
Franchise GmbH & Co. KG, Valora is acquiring a company in robust 
health, with further development potential. The move is commensurate 
with Valora´s strategic objectives. In the words of Thomas 
Vollmoeller, the Valora Group´s CEO, "This investment strengthens our
position in small outlet retail and creates a good basis for further 
growth in our core business areas."
*** tabacon Franchise GmbH & Co. KG tabacon Franchise GmbH & Co. KG, 
owned by tabacon Holding, is one of Germany´s leading tobacco product
retailers and pioneered the franchise concept in this market segment.
tabacon Holding, which is among Germany´s largest tobacco products 
wholesalers, will now increasingly focus on its wholesaling 
activities. ***
end of announcement                               euro adhoc

Further inquiry note:

Investor Relations: Tel: +41 58 789 12 20
Mladen Tomic E-mail: mladen.tomic@valora.com

Media Relations: Tel: +41 58 789 12 01
Stefania Misteli E-mail: stefania.misteli@valora.com

Branche: Retail
ISIN: CH0002088976
WKN: 208897
Börsen: SIX Swiss Exchange / official market
BX Berne eXchange / official dealing

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