Lausanne/Copenhagen (ots) - Eden Springs, the European leader of
the HOD (Home Office Delivery) bottled water market consolidates its
leadership position with the acquisition of the Scandinavian and
Baltic market leader Rent A Cooler (RAC), a subsidiary of the
RAC, which is based in Helsingborg - Sweden, is the pioneer of
the HOD market in Europe, having started the activity in 1988 as part
of the Ramlösa Group - the leading mineral water brand in
Scandinavia. RAC owns and operates 2 water sources, serves
approximately 35'000 clients, and employs 157 people. The transaction
amount is valued at EUR 28 Mio.
Eden Springs and Carlsberg are in negotiation concerning Eden's
possible acquisition of Rent A Cooler Denmark.
For Carlsberg the sale of this activity ensures a refocus on the
core activities of the group.
With this acquisition Eden Springs consolidates its leadership
position having strong market presence in 12 European countries
(Estonia, France, Greece, Israel, Latvia, Lithuania, Norway, Poland,
Spain, Sweden, Switzerland and Ukraine) and serving approximately
300'000 clients. Eden Springs' turnover in 2001 was at EUR 130 Mio
representing a 30% increase vs. 2000. In the last 6 months Eden
Springs completed 10 acquisitions in Europe.
The HOD bottled water segment enjoys growth rates of over 25% per
annum and still represents less then 2% of the total European bottled
water market. The key European players are Eden Springs, Watson (a
subsidiary of the Hong-Kong conglomerate Hutchison Whampoa) and
Perrier-Vitel Group (Nestlé) who recently entered the market with a
string of acquisition in Poland, England, France and Greece.
For additional information regarding Eden Springs please refer to
Eden Springs (Europe) SA
Mike Hecker - General Manager
Margrethe Skov - Public Affairs Director