Goldbach Group AG

euro adhoc: Goldbach Media AG
Annual Reports
Goldbach Media on track with two-digit revenue and EBIT growth

-------------------------------------------------------------------------------- Disclosure announcement transmitted by euro adhoc. The issuer is responsible for the content of this announcement. -------------------------------------------------------------------------------- annual report/groupe result 2008 05.03.2009 [pic] Ad hoc press release Group result 2008: Goldbach Media on track with two-digit revenue and EBIT growth Revenue growth 11.8% - EBIT increased by 13.7% - profit CHF 10.33 million - dividend of CHF 0.57 proposed - positive start to the year - continued dynamic growth forecast for 2009 Küsnacht, March 5, 2000. Goldbach Media Group, the leader in the advertising marketing of private electronic, interactive and mobile media in Switzerland, with the companies IP Multimedia, AdLINK, OnEmotion and orange8 interactive, together with its international companies (Germany, Austria, Croatia, Slovenia, Poland, the Czech Republic, Romania and Russia) increased turnover by 11.8% in 2008 to CHF 264.91 million and its EBIT by 13.7% to CHF 20.28 million (prior year CHF 17.84 million). The profit for the year after minority interests amounts to CHF 10.33 million (prior year 18.78 million including proceeds from the sale of Radio Z and Radio Ri; CHF 6.74 million adjusted for these special factors). The EBITDA increased by 13.5% to CHF 22.89 million (prior year CHF 20.17 million). The EBIT in the online segment increased by 21.6% and by 10.8% in the offline segment. A dividend payment of 33% of the profit for the year or CHF 0.57 per share will be proposed the General Meeting. 48.8% growth in the online segment - already contributing more than 30% to turnover. The Goldbach Media Group already published it provisional sales figures for the business year 2008 back on January 20, 2009. In the online segment, the advertising logistician active in Switzerland, Austria and Germany, along with the online marketing companies in Croatia and Slovenia acquired in March 2008, as well as the online business in Poland, the Czech Republic, Romania and Russia acquired with ARBOmedia in September 2008, recorded sales turnover of CHF 80.23 million, which corresponds to turnover growth of 48.8 %. Adjusted for the acquisitions made in 2008, the organic growth in sales turnover in the online segment amounted to 15.2%. The uncertainty in the online markets in Switzerland, Austria and Germany temporarily throttled the growth dynamic in the second half of 2008. The EBIT contribution achieved in the online segment grew by 21.6%. With the online segment, which in addition to Internet advertising also included target group marketing over the Internet, search engines, mobile devices, as well as advertising in interactive games and performance marketing, Goldbach Media has already generated 30.3% of the total turnover (prior year 22.7%). More stable offline segment: Increase of TV revenues In the offline segment, with the marketing of private TV, teletext, radio and adScreen - primarily in Switzerland - Goldbach generated turnover of CHF 185.86 million (prior year CHF 184.05 million). Sales of advertising on private television developed clearly above the industry trend and increased by 5.9% to CHF 148.21 million (prior year CHF 139.98 million). In the fourth quarter of 2008, the sales of TV advertising remained steady and proved to be a stable source of revenue for Goldbach Media. Around 56% (prior year 59%) of the total turnover for Goldbach Media originated in 2008 from the TV marketing business. After the sale and loss of Radio Z AG, Goldbach Media still achieved in 2008 turnover of CHF 32.61 million (prior year CHF 39.26 million) with the marketing of radio advertising. This represents a decrease of 16.9%. When adjusted for the divested activities, however, Goldbach Media sold 4% more national radio advertising than in the prior year, even though the overall market showed recessive tendencies. The radio business accounted in 2008 for around 12.3% (prior year 16.6%) of the total turnover. The marketing of electronic advertising at attractive points of sales (adScreen) increased in the reporting year by 4.7% to CHF 5.04 million (prior year CHF 4.81 million). The EBIT achieved in the offline segment improved by a total of 10.8%. Significant growth of the international business Goldbach Media's international business grew significantly in 2008 by 79.3%. Around 13.7% of the total revenue is now generated internationally. The online marketing businesses in Croatia and the activities in the Adriatic region acquired in March 2008 grew in an especially positive manner. Only the revenues for the online businesses in the fourth quarter have been included for ARBOmedia. Outlook: Growth in turnover and EBIT anticipated Goldbach Media is off to a positive start in 2009. Sales turnover in the offline segment, particularly the TV advertising sales, lie above the corresponding values for the previous year. The radio business will also run into difficulties in 2009. The volume of orders in the online segment is developing in a positive manner, according to expectations; however, negative currency movements are anticipated, particularly in Eastern Europe. In the German-speaking region (Switzerland, Austria, Germany) and in the Adriatic region (Croatia, Slovenia, Serbia), as well as in Poland and also the Czech Republic, the online segment is profiting from the ongoing growth dynamic of online advertising and performance marketing in interactive media, while the cooling of the economy in Romania and Russia has been clearly noticeable since the fourth quarter of 2008. Goldbach Media intends to continue its organic growth in the current year by focusing on the online business and, if the opportunity arises, will also seek to drive further growth through acquisitions. The online and international business shall again increase in 2009. Goldbach Media is anticipating a revenue share of between 35% and 40% in the online segment, and between 20% and 25% for international business. Overall, based on market assessments at the beginning of 2009 business year, Goldbach Media anticipates growth in turnover and a further EBIT increase of 10%. "Goldbach Media is active in a growth market as a leading marketer of digital, interactive and mobile media, and was able to further strengthen its market position in the reporting year," states Klaus Kappeler, CEO of Goldbach Media. "Even with generally sinking advertising outlays, we anticipate an ongoing growth dynamic due to the measurability of advertising success in digital interactive media and in the online segment. Performance marketing has embarked on a triumphal procession worldwide. As a specialized and leading advertising marketer in digital media, Goldbach Media intends to gain further market share, particularly in times of economic recession." end of announcement euro adhoc -------------------------------------------------------------------------------- ots Originaltext: Goldbach Media AG Im Internet recherchierbar: Further inquiry note: Paul Riesen CMO Head of Marketing & Communications Tel. +41 44 914 91 63 Mobile: +41 79 688 24 74 Fax: +41 44 914 93 60 Branche: Media ISIN: CH0004870942 WKN: 487094 Index: SPI, SPIEX Börsen: SWX Swiss Exchange / official dealing

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