Michael Jackson Fan Club First to Use OTI, P-Card and Mega-Access Smart Card Solution
Initial Order Surpasses US$1 Million

ROSH PINA, ISRAEL and FRANKFURT, GERMANY (ots) - OTI (Neuer Markt: OT5), P-Card System and Mega-Access today announced the launch of the Michael Jackson Fan Card, the first card in a series of cards based on OTI, P-Card and Mega-Access's smart card solution for identification, payment and loyalty. OTI, a global provider of microprocessor-based contactless smart card technology and product solutions, P-Card System, a provider of smart card-based payment systems and Mega-Access, a provider of on-line identification, loyalty and ticketing solutions, will deliver the first shipment of 250,000 cards from the end of July. Members of the Michael Jackson Fan Club, run by MJ Entertainment AG, can order the contactless multi-application smart card, which also serves as the club's membership card, from the official website. With the ability to download new applications to the card from the website as they become available, cardholders will be able to use the card for shopping and loyalty programs both online and in retail stores. "P-Card Systems is proud to announce the fan club for a worldwide celebrity - Michael Jackson - as the first customer to launch our flexible payment solution," said Angelika Wegner of P-Card. "Our program offers the highest level of security and flexibility for our customers. We expect to make new announcements in the near future regarding new participants in the program." "I am happy we could win a well-recognized name like Michael Jackson to prove that our concept to bridge the gap from the virtual to the real world will fill in the missing link in e-commerce today" said Klaus Landefeld of Mega-Access. "The MJ Card will show that by using a combination of both worlds every aspect, from flexibility to cost, will be taken care of." "The combined P-Card and Mega-Access solution is a perfect concept for our technology," said Oded Bashan, Chairman, President & CEO of OTI. "This is yet another example of our strategy of providing a platform for initial applications with the capability to add additional functionality over time in an economical way." The partnership brings together OTI's patented contactless smart card solutions, P-Card's patented system of marketing programs for its issuer and acquirer base and Mega-Access's unique on-line capabilities in identification, application and accounting services. Each issuer can customize its own multi-application smart card from a selection of identification, payment and loyalty applications, and then issue their own branded cards to its venue customers. OTI, P-Card and Mega-Access began their collaboration earlier this year, and have been developing their joint solution since that time. In addition to revenues received from product sales, OTI will earn ongoing revenues by participating in the success of the programs through transaction fees and revenues from technical support. About OTI Established in 1990, OTI (On Track Innovations) designs and develops contactless microprocessor based smart card technology to address the needs of a wide variety of markets. Applications developed by OTI include product solutions for mass transit, parking, gas management systems, loyalty schemes, ID and secure campuses. OTI has regional offices in the US, Europe, Asia Pacific, and Africa to market and support its products. The company was awarded the prestigious ESCAT Award for smart card innovation in both 1998 and 2000. Visit OTI on the Internet at www.oti.co.il. About P-Card System GmbH P-Card System was established in 1999 after having developed the P-CARD System with EBS Electronic Banking System GmbH (established in 1989 and today a 100% subsidiary of P-CARD System). The P-CARD System is a customer loyalty and payment smart card application based on state-of-the-art technology, designed not to compete with existing programs but leverage their synergies, and permits individual development and rules for the participation in the revenues. Visit P-CARD System on the Internet at www.p-cardsystem.com About Mega-Access GmbH Mega Access was established in 2001 to provide a framework for a number of on-line solution providers and provide a single point of contact for the customer. Mega-Access provides card based on-line identification, application, accounting and customer service solutions, designed for an international market. Additional services include call-center solutions, internet access services and marketing concepts. Mega-Access has regional subsidiaries in Europe, the Americas and Asia. Visit Mega-Access on the Internet at www.mega-access.com ots Originaltext: OTI Internet: www.newsaktuell.ch Contact: Frank Schwarz Kirchhoff Consult AG Tel. +49 69 7474 8615 Fax: +49 69 7474 8620 E-Mail: frank.schwarz@kirchhoff.de

Das könnte Sie auch interessieren: