- Coty Inc., a leader in global
beauty and the world's largest fragrance company, announced today the
creation of Home Skin Lab(TM) by Dr Pastorek Institute, a new
original Skin care brand. Spearheaded by Coty Prestige, a division of
Coty, this very unique skin care concept targets women facing diverse
skin problems and helps to support cell renewal cycle.
Inspired by Dr. Norman Pastorek, a renowned New York-based facial
plastic surgeon, and his wife Janice, a Skin care expert and noted
Skin care author and lecturer, Home Skin Lab(TM) by Dr Pastorek
Institute was developed to address women's main skin concerns. The
line will offer 5 different protocols: Ageless, against the first
signs of ageing, Wrinkl?ess, to reduce fine lines and wrinkles,
Firmness, to redensify the skin, Brightness, to brighten dull
complexions, Pureness, to fight oily skin issues.
Each high power protocol consists in a 28-day treatment,
including 3 skincare products and a unique e-coaching program that
will help customers enhance their skin beauty through nutrition,
daily life balancing skills and wellness exercises. The Dr Pastorek
Institute includes a team of experts bringing each a specific and
committed expertise to the brand.
"The Home Skin Lab(TM) brand is a significant addition to Coty
Prestige' Skin care portfolio" said Bernd Beetz, CEO, Coty Inc. "The
development of this line strengthens our Skin care offer and is
Coty's first step in its strategic direction to become a top-five
"Given Dr. Pastorek's experience and the utmost respect he and
his wife have earned throughout the medical community, Coty could not
have partnered with a more appropriate team to create top-of the line
Skin care products", said Michele Scannavini, President, Coty
"Home Skin Lab(TM) by Dr Pastorek Institute is an opportunity for
Coty Prestige to enter the cosmeceutical segment which is growing at
a tremendous pace in the United States and is starting to make
significant inroads in the rest of the world," said Michele
"On a daily basis I am seeing patients and hearing their need for
skin healing and quality anti-aging Skin care products," commented
Dr. Norman Pastorek. "Home Skin Lab(TM) meets this need by providing
women with high-quality products that, overtime, provide confidence
in their skin's appearance."
Home Skin Lab(TM) will be launched simultaneously in the US and
in Europe starting from September 2008. In Europe, Home Skin lab will
be launched in France, Spain, Italy, Portugal, Greece and Eastern
Europe exclusively at Sephora, and in Germany, Austria and in the
Netherlands at Douglas. In the US, the brand will be available first
on Home Shopping Network.
Following the Europe and USA launches, Home Skin Lab expansion
will continue into Asia and the rest of the world with exclusive
For more information, please connect to http://www.cotypress.com
About Coty Inc.
Coty was created in Paris in 1904 by Francois Coty who is
credited with founding the modern fragrance industry.
Today, Coty Inc. is the world's largest fragrance company and a
recognized leader in global beauty with annual net sales of US$3.5
billion(1). Driven by an entrepreneurial spirit, passion, innovation
and creativity, Coty Inc. has developed an unrivaled portfolio of
notable brands and delivers its innovative products to consumers in
91 markets worldwide.
The Coty Prestige brand portfolio is distributed in prestige and
ultra-prestige stores and includes Baby Phat, Calvin Klein, Cerruti,
Chloe, Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander,
JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen
Stefani, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah
Jessica Parker, Vera Wang and Vivienne Westwood.
The Coty Beauty brand portfolio is more widely distributed and
includes adidas, Aspen, Astor, Celine Dion, Chupa Chups, David and
Victoria Beckham, Dermarest, Desperate Housewives, Esprit,
Exclamation, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross,
Miss Sixty, Miss Sporty, N.Y.C. New York Color, Orajel, Pierre
Cardin(2), Playboy, Rimmel, Sally Hansen, Shania Twain, Stetson,
Tonino Lamborghini and Vanilla Fields.
Coty and Puig Fashion and Beauty S.A. have a strategic
partnership for the distribution of the perfume lines of Nina Ricci,
Carolina Herrera, Prada, Paco Rabanne, and Comme des Garcons in the
United States and Canada.
For additional information about Coty Inc., please visit
(1). Includes Del Laboratories, Inc., which Coty acquired on
December 31, 2007.
(2). Not available in North America
ots Originaltext: Coty Inc.
Im Internet recherchierbar: http://www.presseportal.ch
Contact: Isabelle Gueguen, Public Relations Director, COTY PRESTIGE,
, 14, rue du 4 Septembre 75002 Paris, Ph
: +33-1-58-71-75-84 - Fax:+33-1-58-71-75-88.