Sony Europe GmbH

Sony Targets Television Growth With Three New Flat-Screen Super Slim-Line Models

Berlin, Germany (ots/PRNewswire) - - New Sony Plasma and LCD TV Models Extend Customer Choice and Reinforce Sony Quality and Design Heritage Responding to a growing consumer demand for a superior television viewing experience offered by the new generation of ultra slim-line flat panel displays, Sony has expanded customer choice and enriched lifestyle options in its range of high-resolution, design conscious televisions. Building on one of the market's most popular television ranges, Sony Europe has further extended its LCD (Liquid Crystal Display) and Plasma TV ranges with three new models that are designed to extend customer choice and enrich lifestyles through market-leading image quality and distinctive design capabilities - a Sony hallmark. The new models demonstrate Sony's leading edge technology capabilities in all areas of product design and technology implementation. The new 37-inch KE-P37M1 television combines plasma presentation technology with Sony's legendary WEGA engine and PAL Progressive input capabilities to provide sublime VGA resolution 16:9 image quality. This is further strengthened with advanced Dolby Virtual and BBE digital sound processing that all together sets new mainstream standards in home entertainment. At the same time, the 30-inch KLV-30HR3 and 27-inch KLV-27HR3 represent the next strategic milepost on Sony's LCD TV development roadmap. Harnessing the latest developments in liquid crystal display technology, these new VESA compliant models combine superior XGA resolution widescreen picture quality with a superb wide viewing angle (up to 170 degrees) and a compact, lightweight design that looks equally great free standing or wall-mounted. Advanced features, such as Picture Freeze and built in AC power capabilities further enhance their use throughout the home - in kitchens, studies and bedrooms. European consumer tastes evolve "The development of these new models is driven by customer feedback that tells a simple and strong story. Consumers appreciate the benefits of the new generation LCD and plasma TVs but they are not prepared to break the bank in order to buy one," comments Andreas Ditter, Director, Television Marketing Europe at Sony Europe. "These three new models fall within our mainstream range; they offer superb home entertainment at affordable prices; and they look fantastic in any home environment. We are predicting a large demand for these new models in the run up to Christmas." Picture clarity and resolution are strengths of these new televisions. All three models utilise Sony's PAL 3D comb filter to create realism in the image quality that is tangible. It is the LCD models' image quality that stops people in their tracks. With outstanding 1280 x 768 XGA resolution across its entire screen, the KLV-30HR3 represents best in class and best value for money in the 30-inch display category. Great looks, Stunning Pictures Part of the secret of Sony's success in all its electronics design and development operations is an ability to combine form and function. Available in either black or silver, these new models offer a high degree of elegant design sophistication at price points that were previously unattainable. With a profile of just 116mm (KE-P37M1) or 119mm (KLV-30HR3/KLV-27HR3) these TV sets create a stunning visual focus to any design conscious living room. The televisions each have two 10W speakers, which are inconspicuously integrated below the screen and present one continuous panel display capable of outstanding audio reproduction. Another option is to seamlessly integrate the TV within the existing home entertainment network via an audio output. The KE-P37M1 has audio output terminals that interface directly to Sony home theatre systems, enabling the user to enjoy all the power and realism of true 5.1 surround sound provided through the system. Despite the smooth slim-line contours and ergonomic button and input placement, these new models represent fully featured Televisions that integrate harmoniously within existing Sony home AV entertainment networks. Emphasising their integration capabilities, a wide range of input options includes tuner, Scart (x3), component vide/audio, S-video and composite audio/video. Editor's notes - Glossary of terms: 1 - PAL Progressive input capabilities - PAL is the television standard adopted throughout most parts of Europe whilst progressive scanning techniques provide a better, more stable picture output. 2 - Dolby Virtual sound processing - Developed by Dolby Laboratories, this audio processing technology enables the user to create a virtual 5.1 surround sound in their living rooms using just the TV's own stereo speakers. 3 - VESA - Video Electronics Standards Association 4 - PAL 3D comb filter - image processing technique which enhances the three-dimensional appearance of pictures even though they are presented on a two-dimensional screen. 5 - Picture Freeze - a Sony developed facility which enables the user to freeze the TV picture whilst the audio commentary continues. Particularly useful when noting addresses or cooking recipes off the TV screen. In addition, for any queries about Sony in your respective country, please contact your local Sony PR office. About Sony: Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game, and online businesses, Sony is uniquely positioned to become a leading personal broadband entertainment company in the 21st century. In Europe, Sony recorded consolidated annual sales of EUR 13.47 billion (yen 1,765 billion) for the fiscal year ended March 31, 2004, based on an average market exchange rate for the same period of yen 131 to the EUR. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 8.71 billion for the fiscal year ended March 31, 2004. For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter Model Name KE-P37M1 Screen Size 37"( 94 cm) Display device PDP Aspect Ratio 16:9 Color system PAL,SECAM,NTSC 3.58,4.43(only Video in) VHF:E2-E12 UHF:E21-E69 CATV:S1-S20 Hyper:S21-S41 Channel Coverage D/K : R1-R12,R21-69 L : F2-F10,B-Q,F21-F69 I : UHF B21-B69 Power Requirement 220-240V 50Hz GENERAL Brightness(cd/m squared) - Resolution 852 x 480 Viewing Angle - Dimension(mm)(W X HXD) 960x755x31 ( with stand ) 960x675x116( without stand ) Weight 37.8Kg ( with stand ) 32.3 Kg (without stand ) Power Consumption(W) 260W Standby Power Consumption(W) 0.6W or less SOUND Audio Output 10W+10W Speaker size 5.5x15cm full range x 2 Surround / Sound Dolby Virtual / BBE Digital FEATURE WEGA ENGINE yes PAL 3D Comb filter yes Picture Freeze Yes (memo) Sleep Timer Yes (30/60/90/120min) Teletext yes (250) Screen Saver yes CONNECTORS No. of Tuners (Analog / Digital) 1(1/-) Scart 3 Audio in 2 Audio out 1 S-Video input 1 component 1Y, Pb/Cb, Pr/Cr) (PAL progressive) o Centre speaker in 1 headphone output 1 OTHERS AC built in AC Optional Accessory Wall mountbracket SU-PW2 Glass stand SU-PG3 VESA mount yes Remote control RM-Y1002 Model Name KLV-30HR3 Screen Size 30"(75cm) Display device LCD Aspect Ratio 15:9 PAL,SECAM,NTSC 3.58,4.43(only Color system Video in) VHF:E2-E12 UHF:E21-E69 CATV:S1-S20 Hyper:S21-S41 Channel Coverage D/K : R1-R12,R21-69 L : F2-F10,B-Q,F21-F69 I : UHF B21-B69 Power Requirement 220-240V 50Hz GENERAL Brightness(cd/m squared) 500cd/m2 Resolution 1280 x 768 Viewing Angle 170deg Dimension(mm)(W X HXD) 743 X 627 X 245 (with stand ) 743 X 578 X 119 (without stand ) Weight 15.8 Kg ( with stand ) 14.0 Kg (without stand ) Power Consumption(W) 145W Standby Power Consumption(W) 0.7W or less SOUND Audio Output 10W+10W Speaker size 5.5x15cm full range x 2 Surround / Sound BBE Digital FEATURE WEGA ENGINE no PAL 3D Comb filter yes Picture Freeze Yes (PinP memo) Sleep Timer Yes (30/60/90/120min) Teletext Yes (10) Screen Saver NA CONNECTORS No. of Tuners (Analog / Digital) 1(1/-) Scart 3 Audio in 1 Audio out 1 S-Video input 1 component no (PAL progressive) no Centre speaker in no headphone output 1 OTHERS AC built in AC Optional Accessory Wall mount bracket SU-LW1 VESA mount yes Remote control RM-Y1108 Model Name KLV-27HR3 Screen Size 27"( 68.5cm) Display device LCD Aspect Ratio 16:9 PAL,SECAM,NTSC 3.58,4.43(only Color system Video in) VHF:E2-E12 UHF:E21-E69 CATV:S1-S20 Hyper:S21-S41 Channel Coverage D/K : R1-R12,R21-69 L : F2-F10,B-Q,F21-F69 I : UHF B21-B69 Power Requirement 220-240V 50Hz GENERAL Brightness(cd/m squared) 500cd/m2 Resolution 1280 x 720 Viewing Angle 170deg Dimension(mm)(W X HXD) 698 X 574 X 245(with stand) 698 X 526 X 119 (without stand) Weight 13.8 Kg (with stand) 12.0 Kg ( without stand) Power Consumption(W) 110W Standby Power Consumption(W) 0.7W or less SOUND Audio Output 10W+10W Speaker size 5.5x15cm full range x 2 Surround / Sound BBE Digital FEATURE WEGA ENGINE no PAL 3D Comb filter yes Picture Freeze Yes (PinP memo) Sleep Timer Yes (30/60/90/120min) Teletext Yes (10) Screen Saver NA CONNECTORS No. of Tuners (Analog / Digital) 1(1 / -) Scart 2 Audio in 1 Audio out 1 S-Video input 1 component no (PAL progressive) no Centre speaker in no headphone output 1 OTHERS AC built in AC Optional Accessory Wall mount bracket SU-LW1 VESA mount yes Remote control RM-Y1108 ots Originaltext: Sony Europe Im Internet recherchierbar: http://www.newsaktuell.ch Contact: For more information, please contact: Shusuke Kanai, Corporate Communications Europe, Sony Europe GmbH, tel: +44-(0)1932-817357, fax: +44-(0)1932-816649, email: shusuke.kanai@eu.sony.com

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