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BAT British American Tobacco Switzerland SA

British American Tobacco exits Formula One

Lausanne (ots)  - British American Tobacco exits Formula One at
the Brazilian Grand Prix this weekend after eight years of Lucky
Strike sponsorship - and brings to an end links to motorsport dating
back to the 1960s.
The company is honouring a commitment to leave F1 by the end of
this year - a move consistent with the International Marketing
Standards which it voluntarily subscribed to in 2001 along with its
two major international tobacco company competitors.
Jimmi Rembiszewski, Marketing Director, said: "We are very proud
of the team's sporting achievements and wish them every success in
the future, but our time is over.
"Public opinion and many of our stakeholders no longer think it is
appropriate for F1 to be sponsored by the tobacco industry. We have
listened to their views and agree."
He added: "For many years now, our marketing strategy has been
moving away from relying on mass media as we believe it more
important to focus our efforts on the point of sale in the outlets
that adult smokers use."
British American Tobacco founded British American Racing (B.A.R)
in 1997.
Notes to editors
  • The last race sponsored by British American Tobacco will take place on Sunday 22 October in Brazil.
  • The International Tobacco Product Marketing Standards are globally applicable and in some countries exceed the requirements of local laws or voluntary codes. British American Tobacco audits its companies' performance against them annually and reports on this in its Social Reports.
  • Other companies who subscribed to the standards include Phillip Morris and Japan Tobacco International.
  • The full Standards are on www.bat.com: in Our Business