Munich, Germany (ots)
- Together with NEC Deutschland GmbH,
friendlyway will present the Multimedia XXL product at Systems 2001.
On stand 215, in hall B3, visitors will be able to test applications,
with which future large-scale picture presentations on NEC displays
will be controlled by friend@public computer columns in public sites.
This new technology combination is geared, above all, to the
requirements of presentations, sales consultations and animation of
products and services in banks and trade. Therefore, Multimedia XXL
units will in future be employed preferably in banks, department
stores, multi-storey car parks, airports and cinemas.
NEC, the leading manufacturer of plasma displays, is making
available various 42-, 50- and 61-inch models, which are tailored to
fields of application in heavily frequented areas and to multimedia
applications. User-friendly features, such as multipicture and zoom
function, provide the user with wide-ranging options to intervene in
order to select the suitable representation mode. Furthermore, at
Systems 2001, NEC is also showing a 3x3 video screen from the 50-inch
plasma display that features an overall diagonal of over 3.80 metres.
The Multimedia XXL unit functions in the following way: an
interactive friend@public design infoterminal is set up in front of
the large-scale display to be controlled. The terminal's
touch-sensitive screen can call up, for instance, videos that can be
shown either identically on the large-scale display or in a modified
and confidential form.
About the company (http://www.friendlyway.com
friendlyway has concentrated on the interface of the two
'online/offline' and 'mobile/stationary' megatrends. In the
'online/offline' megatrend, banks and trade customers will bring
e-commerce into the classic branch. In the 'mobile/stationary'
megatrend, terminals will be able to call up and control these
e-commerce ranges. Customers will be able to load, for instance,
product information electronically onto their mobile computers and
take it home. To this end, friendlyway is developing and marketing
technological solutions via the friendlyway partner network
throughout Europe and Asia, as well as in the US via its own
subsidiary company, friendlyway Inc. in San Francisco.
With this positioning, friendlyway was voted one of Germany's
leading innovative companies by the 'Netinvestor' magazine in spring
of this year. Within the space of 24 months, friendlyway managed to
improve its market position, leaping from 13th to 2nd place in the
ratings (see the August 2001 edition of i-Business published by
Hightext publishing house). Only last year, friendlyway was
successful in the much-coveted StartUp competition organized by
McKinsey, the Sparkassen and Stern magazine and secured second place
ahead of 1,300 competitors nationwide.
About the company (http://www.necd.de
The Tokyo-based NEC Corporation is one of the world's largest
manufacturers of information and telecommunications technology and
can look back over a history of over 100 years. Last year, the
company's turnover was around USD 42 billion. NEC Corporation
produces a range of over 15,000 products and boasts more than 98
subsidiary companies and research institutions worldwide.
Founded in 1985, the NEC Deutschland GmbH, a hundred per-cent
subsidiary of the NEC Corporation that operates worldwide, has been a
success story that looks set to continue. The company's current
product portfolio contains the most up-to-date presentation
technology, including video-, LCD- and DLP(-projectors, plasma
monitors and peripheral equipment such as CD-ROM, DVD drives and
floppy disks. Telecommunications products and super computers round
off the range. NEC is at the forefront in all sectors, including
market leadership, and is ideally positioned to achieve further
growth. The headquarters in Ismaning, near Munich employs around 115
members of staff. The sales area targeted by NEC Deutschland GmbH
encompasses regions in Central Europe with Germany, Austria and
Switzerland, as well as the Benelux countries and Central and Eastern
Further press information:
Ralf Wolf NEC Deutschland GmbH
Phone +49 89 96 274-260
Fax +49 89 96 274-542
ots Originaltext: friendlyway AG
Münchner Str. 12-16
Phone +49 (0)89 95 97 91 55
Fax +49 (0)89 95 97 91 40