Munich, Germany (ots)
- friendlyway AG launched the skills centre
for mobile customer communications in Unterföhring, near Munich, in
June. Its sphere of activity is to develop new products for mobile
computer systems such as iPAQ from COMPAQ or Palm from Palm Pilot.
The development centre will also continue to develop its mobile
information products on behalf of customers.
In fact, friendlyway is currently preparing a telematics product
based on the Compaq iPAQ system for a major customer. This product
will enable customers to handle mobile information depending on their
location. In this way clients will, for instance, be able to view the
latest theatre listings or look at a detail of a city street map.
"Future trends clearly point to mobile customer communications. In
public, customers will be able to use the small mobile aid to search
for products and services. Localised offers in this case will mainly
be broadcast via local Bluetooth or 802.11b transmitters," commented
Dr. Peter Gebhard, president of friendlyway's Communication Solutions
business unit and head of the skills centre for mobile customer
friendlyway has concentrated its efforts on the interface between
two gigantic trends - "online/offline" and "mobile/stationary". The
major "online/offline" trend will see banks and commercial customers
incorporating e-commerce into their traditional branch outlets. On
the other hand, the "mobile/stationary" trend deals with how these
e-commerce offers can best be controlled and downloaded. Customers
will be able to download product information on to their mobile
computers and take it home with them.
As a result of this positioning, this spring friendlyway was voted
one of the most innovative companies in Germany by "Netinvestor"
magazine. Just last year friendlyway was singled out in the
prestigious 'StartUp' competition organised by McKinsey, the German
savings banks and "Stern" magazine, and was placed second ahead of
1,300 competitors from all over Germany.
ots Original Text Service: friendlyway AG
Frau Daniela Egger
Münchner Str. 12-16
(++49) (0) 89 95 97 91 55
(++49) (0) 89 95 97 91 40