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The New Diversity Initiative

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  • 14.03.2005 – 12:00

    Crisis in mass marketing: social diversity is changing the face of marketing

    Zurich (ots) - Globalization is making itself felt not only worldwide but also at the regional level. The growing diversity of modern society is radically altering conditions on consumer markets. This issue was addressed at the first New Diversity Forum, which was held at the Zurich airport from March 13-14. The event, which was jointly sponsored by Lowe Switzerland ...